-Market, buyer, and competitor research.
-Data analytics (For marketing, customer and sales data).
DEMAND GENERATION (AWARENESS AND INTEREST)
-Marketing campaign creation.
-Content creation (E-books, white papers, blog articles).
-Copywriting for website pages, landing pages, email marketing, webinar scripts and invites, ads, etc.
-Company and executive communications; Storytelling; PR.
-Event and trade show materials.
-Sales prospecting emails.
-Inbound marketing and outbound marketing.
LEAD GENERATION AND NURTURING; SALES ENABLEMENT
-Lead generation and nurturing campaigns.
-Marketing collateral (Company brochures, product literature, solution briefs, newsletters).
-Email marketing (Email sequence design; Copy for autoresponders, drip, nurturing, and promotional emails).
-Sales collateral (Case studies, sales presentations, sales battlecards, vendor comparisons, FAQs).
-Sales scripts (Phone and demo).
-Sales training materials.
CUSTOMER ONBOARDING; CUSTOMER MARKETING
-Customer relationship and retention marketing.
-PR strategic planning; Thought leadership plans.
-Company and executive communications.
-Media and influencer relations; social media management.
-PR materials (New releases, bylined articles, etc.).
-Editorial calendar and award opportunity research.
-Communications audits and finding reports.
-Marketing strategy and plans (Inbound and outbound).
-Marketing and communications consulting.
-Content strategy and content marketing plans.
-Content editorial planning; Editorial calendar development.
-Buyer persona development; buyer's journey mapping.
-Positioning and messaging.
-Marketing, website and content audits.
independent SENIOR MARKETING and communications CONSULTANT (for TECHNOLOGY, SOFTWARE, SAAS, B2B)