-Market, buyer, and competitor research.
-Data analytics (For marketing, customer and sales data).

strategic marketing Services

communications and pR

DEMAND GENERATION (AWARENESS AND INTEREST)

-Marketing campaign creation. 

-Content creation (E-books, white papers, blog articles).

-Copywriting for website pages, landing pages, email marketing, webinar scripts and invites, ads, etc.  

-Company and executive communications; Storytelling; PR.

-Event and trade show materials.

-Sales prospecting emails.

-Inbound marketing and outbound marketing.

-Partner marketing.


LEAD GENERATION AND NURTURING; SALES ENABLEMENT

-Lead generation and nurturing campaigns. 

-Marketing collateral (Company brochures, product literature, solution briefs, newsletters).

-Email marketing (Email sequence design; Copy for autoresponders, drip, nurturing, and promotional emails). 

-Sales collateral (Case studies, sales presentations, sales battlecards, vendor comparisons, FAQs). 

-Sales content.

-Sales scripts (Phone and demo). 

-Sales training materials.


CUSTOMER ONBOARDING; CUSTOMER MARKETING
-Customer communications.  
-Customer onboarding.
-Customer relationship and retention marketing.

INTELLIGENCE AND DATA ANALYTICS

-PR strategic planning; Thought leadership plans.

-Company and executive communications. 

-Media and influencer relations; social media management.

-PR materials (New releases, bylined articles, etc.).
-Editorial calendar and award opportunity research.

-Communications audits and finding reports.​​

ongoing MARKETING SERVICES





-Marketing strategy and plans (Inbound and outbound).

-Marketing and communications consulting.

-Marketing communications.

-Content strategy and content marketing plans. 

-Content editorial planning; Editorial calendar development. 

-Buyer persona development; buyer's journey mapping. 
-Positioning and messaging. 

-Marketing, website and content audits. 


independent SENIOR MARKETING and communications CONSULTANT (for TECHNOLOGY, SOFTWARE, SAAS, B2B)


(801)231-8643; KKMATHIE@GMAIL.COM