-Marketing strategy and plans.

-Go-to-market and product launch plans. 

-Marketing and communications consulting.

-Brand story/narrative development. 

-Demand generation, lead gen, and nurturing plans. 

-Customer marketing strategy and plans.  

-Content strategy and content marketing plans.

-Content editorial planning; Ed cal creation.  

-Buyer persona development; buyer's journey mapping. 

-Thought leadership plans. 
-Positioning and messaging. 

-Marketing, communications, content and website audits.


communications and pR

ATTRACT PROSPECTS (Inbound and Outbound Marketing)

-Marketing campaign creation and management.

-Content creation (E-books, white papers, blog articles).

-Email marketing campaigns and copy.

-Copywriting (For websites, landing pages, ads, direct mail, webinar scrips and invites).  

-Company and executive communications.

-PR and social media.

-Event and trade show support/materials.

-Sales communications (prospecting emails; scripts).

-Partner marketing and enablement.


ENGAGE AND CONVERT PROSPECTS | SALES ENABLEMENT

-Lead generation and nurturing campaigns. 

-Marketing collateral (Company brochures, product literature, solution briefs, newsletters).

-Email marketing (Email sequence design; Copy for autoresponders, drip, nurturing, and promotional emails). 

-Sales collateral (Case studies, sales presentations, sales battlecards, vendor comparisons, FAQs). 

-Sales content.

-Sales scripts (Phone and demo). 

-Sales training materials.


GROW AND RETAIN CUSTOMERS

-Customer marketing (Product adoption/usage; Cross-sell and upsell; customer success).

-Customer communications (Company and product updates and changes; new product training and user info; getting started guides; newsletters).  
-Customer onboarding, retention and advocacy programs.

-Customer appreciation.

-Market, buyer, and competitor research.
-Data analysis (Of marketing, customer and sales data).

strategic marketing Services

INTELLIGENCE AND DATA ANALYTICS

‚Äč




independent SENIOR MARKETING CONSULTANT (for TECHNOLOGY, SOFTWARE, SAAS, B2B)


(801)231-8643; KKMATHIE@GMAIL.COM


ongoing MARKETING SERVICES

-Company and executive communications. 

-Media and influencer relations; social media.

-PR materials (New releases, bylined articles, etc.).
-Editorial calendar and award opportunity research.