-Marketing strategy and plans (Inbound and outbound).
-Marketing and communications consulting.
-Brand story/narrative development.
-Positioning and messaging.
-Buyer persona development; buyer's journey mapping.
-Lead generation and nurturing plans and campaigns.
-Company and executive communications.
-Partner marketing and enablement.
Marketing to Attract and Engage Sales Prospects
-Day-to-day marketing execution support.
-Marketing collateral (Company brochures, product literature, solution briefs, newsletters).
-Marketing copy (For websites, landing pages, ads, direct mail, webinar scrips and invites).
-Email marketing copy (Email sequence design; copy for autoresponders, drip, nurturing and promotional emails).
Marketing to Grow and Retain Customers
-Customer marketing (Product adoption/usage; Cross-sell and upsell; customer success).
-Marketing communications and customer communications (Company/product updates and changes; new product training and user info; getting started guides; customer newsletters).
-Customer onboarding, retention and advocacy programs.
-Marketing data analysis.
-Buyer and customer data analysis.
-Sales data analysis.
mARKETING Strategy + Content + Sales Enablement services (for technology, SOFTWARE, SAAS, B2B)
iNDEPENDENT SENior Marketing CONSULTANT - (801)231-8643; KKMATHIE@GMAIL.COM
-Content strategy and content marketing plans.
-Content editorial planning; Ed cal creation.
-Buyer persona development; journey mapping.
-Content creation (e.g., Articles, blog articles, checklists, e-books, guides, how-to content, infographic copy, newsletters, reports, social media content, tip sheets, white papers, etc.).
-Content updates and re-packaging.
-Content audits and gap analysis.
Sales Content Strategy | Sales Content and Collateral
-Sales content strategy.
-Sales content (Case studies, ebooks, social media copy, white papers, etc.).
-Product literature, buyer guides, customer quotes, competitive comparisons, event and trade show materials, business case documents, etc.
-Website copy or microsites.
Sales Team Support/Materials
-Sales onboarding and training materials.
-Buyer's journey/sales process mapping.
-Buyer persona documents.
-Positioning, messaging and unique selling points (USPs).
- Sales materials - Sales presentations, sales battlecards, sales scripts (phone and demo), sales playbooks, sales campaign brief packets, etc.
-Sales copy (Email templates for email prospecting, follow up and nurturing campaigns; copy and scripts for personalized sales videos, etc.).