independent SENIOR MARKETING CONSULTANT (for TECHNOLOGY, SOFTWARE, SAAS, B2B)
Strategic Marketing | Independent Senior Marketing Consultant
-More than 18 years of combined experience in technology and B2B marketing, product marketing, and communications/PR (From working at both agencies and in-house).
-Experience working with companies ranging from the Fortune 500 to small businesses and startups.
-Substantial experience working with sales teams and providing them with the training, materials, and information they need to get their jobs done.
Content Strategy | Content Marketing | Content Creation
-Proven experience developing content strategies and doing content marketing for technology and B2B companies.
-During my career, I've created hundreds of marketing and sales materials for demand generation, lead generation and nurturing purposes (for example, while at Allegiance, I created and marketed content that brought in more than 8,000 sales leads in nine months).
-Previous experience working as a journalist.
Hello! Thanks for visiting my website. I’m Kimberly Mathie and I’m an independent senior marketing consultant for technology and B2B companies.
My areas of expertise include:
- Marketing strategy and plans; Go-to-market and product launch plans.
- Product marketing and service marketing.
- Marketing communications; communications/PR.
- Customer lifecycle marketing (Demand gen, lead gen and nurturing; customer marketing).
- Content strategy, content marketing, and content creation.
- Marketing collateral and sales enablement.
- Partner marketing.
Why People Hire Me
My Expertise and Experience
-The vast majority of my career has been spent launching, marketing, and promoting technology and B2B products and services.
-Half my career has been spent on the consulting side at agencies working directly with CEOs, CMOs, and VPs of marketing and sales, as well as VPs of Corporate Communications. As a result, I've been exposed to some of the most successful marketing and communications plans and best practices in the United States.
-I've spent my entire career helping companies craft and tell compelling stories to attract, convert and retain customers. And I welcome the opportunity to help your company do the same!
My Partnership-based Approach
-Senior-level counsel and service.
-Quality work; results-driven.
Bachelor of arts in communications, Weber State University.